Speedo is one of the best companies that make swimsuits and other instruments for swimmers, but most of its advertising is focus on the swimsuits and its technology, that is how I came with the idea of advertise different things "more than a swimsuit.”
To create this campaign I decided to use some of the variety collection of products that speedo offer to its costumers. I wanted to create something that reflects that those items belong into the water and they are essential equipment for swimmers.
So I designed couple of images of two products ( one recognizable and one not so recognizable ) thrown into the water and splashing. that way they looks fresh, strong, clean and look that they belong to our target audience.
