Adolfo Leon
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Kitkat

ADVERTISING CAMPAIGN FOR KITKAT-CHOCOLATE - SCHOOL OF DESIGN - GEORGE BROWN COLLEGE - MARCH 2014

My challenge for this project was to create an advertising campaign different than all the kitkat’s adversing campaigns but still using the same tag line “have a break, have a Kitkat”. It was not easy because Kitkat has many excellent approaches to it. So my first step was to find a fact about how people react when they are having a break. Normally when people are having fun and feeling happy, they forget about their problems, like children. That was the idea that I want to show to my target audience.

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