Adolfo Leon
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Jansport

ADVERTISING CAMPAIGN FOR JANSPORT-BACKPACKS - SCHOOL OF DESIGN - GEORGE BROWN COLLEGE - JANUARY 2014


JanSport is the leading outdoor brand that equips people globally
with quality backpacks, travel gear and collegiate apparel. One of the communication tools to create brand awareness on a nationally scale was to develop an advertising campaign. The images created for this project focused on an effective way to connect with the consumer to deliver the spirit and philosophy that Jansport has of "THE BEST FOR YOU".

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